For merchants · Lagos → everywhere
Midnight price negotiations. Customers lost to “send account details”. Counterfeits wearing your photos. Theyutes replaces all of it: a real storefront, delivery dispatched for you, an AI that sells your stock in conversation, and a creator army with receipts — one inventory, one dashboard, all Naira.
The operating system
One inventory powers everything.
Most brands duct-tape five platforms together and pray the stock counts agree. Here, one product row sells everywhere your customers already are: your storefront, the marketplace, across the counter on POS, in a WhatsApp thread or an Instagram DM, through Asé's conversations — even inside ChatGPT and Claude — on a live stream, in a consultation, on a creator's page, and to wholesale buyers. One stock count, zero double-selling, every channel attributed.
The chat channels close the way they already do — you send a payment link, they tap, and it lands as a real order with stock decremented and the money verified. The conversation stays where your customer likes it. The bookkeeping doesn't.
Setup, solved
Your grid is already your catalogue.
The hard part of moving online was never the store — it was typing in two hundred products. So don't. Connect Instagram and your posts become products: every frame of the carousel, the caption read into a title and description, the size run turned into real variants, the price when your caption states one. When the caption is just fire emojis, we read the photo instead.
01
Connect
One tap with a Business or Creator account. We only ever read your posts — nothing is posted for you.
02
Sweep the grid
One tap imports the entire feed — not just the last few. Carousels arrive as full product galleries. Pause and resume anytime.
03
Price & publish
Every draft on one screen: photo, title, price box, publish toggle. Type prices down the column and push the batch live in a minute.
04
It stays current
Tonight's post is a draft by morning, with a notification. Switch on auto-publish and a well-captioned post is live before you wake up.
We never invent a price. A post that didn't state one arrives as a draft flagged for you — nothing goes live at ₦0, ever.
Fulfilment
It ships itself. Lagos or London.
Delivery is where most brands lose their evenings — calling riders, guessing a price, apologising for a package nobody can find. Here it runs on its own: carriers quote at checkout, pickup is booked without you, and everyone can see where the parcel is.
01
Quoted at checkout
Integrated carriers price the delivery live by destination, so the customer pays the real cost — you stop absorbing the difference on a number you guessed.
02
Dispatched without you
The pickup books itself the moment the order is paid. No calling a rider, no negotiating. Your business hours are respected — a closed store never promises a pickup it can't make.
03
Tracked to the door
The buyer follows their own parcel and your dashboard shows every status, so "where is my order?" stops being a message you have to answer by hand.
04
Across the border
Diaspora orders ship on international carriers, with HS codes and country of origin carried on the product so customs paperwork isn't a scramble. London sees £, you still get paid in Naira.
You choose which carriers you switch on, and you can still hand-dispatch anything you'd rather deliver yourself — automation is the default, not the cage.
Chapter one · Sell
Sell everywhere, from one place.
The same stock ledger sits under every channel. Sell a piece on the floor and it's gone online the same second — no double-selling, no ghost stock, no reconciliation Sundays.
01
The floor: a full POS
Card, transfer, cash — same inventory.
A point-of-sale terminal in the same dashboard, with barcode scanning and Paystack terminal support. Floor sales and online sales decrement one stock count and land in one ledger.
02
Online: a real storefront
The 11pm customer buys anyway.
Your own store with variants and size guides, and a checkout that verifies every payment server-side before an order exists. Saved cards, express checkout for returning buyers, VAT and delivery charged correctly, order emails to everyone who needs one.
03
Live: shoppable streams
Viewers tap to buy mid-stream.
A Go Live console with product tagging, an on-camera spotlight, server-enforced flash prices, and optional paid tickets. Every sale during the stream is attributed to it — you see exactly what live selling earns.
04
Conversational: Asé sells for you
Your best floor person, every hour you're closed.
Shoppers talk to Asé — text or voice, in the app or on WhatsApp — and “a look for a wedding in Abeokuta” becomes a styled cart from YOUR stock. She answers fit questions from real measurements, and the human always taps to pay.
05
Guided: consultations that convert
The quiz becomes a cart.
Beauty brands run a skin-scan quiz ending in a routine built ONLY from your in-stock products — honestly skipped when you don't stock a step. Tailors run a measurement consultation that lands as a real made-to-measure order. Both chargeable, both one toggle.
06
Made-to-measure, as a channel
Bespoke requests arrive like orders.
Buyers submit a garment request with their measurement profile, reference images, and budget. You quote, they pay, and the piece moves through a real status pipeline — accepted, in production, shipped, delivered — instead of living in a WhatsApp thread.
07
Wholesale: your trade counter
Boutiques buy your curation at volume.
Retailers get gated trade access on the same inventory — trade pricing, case packs, and clean settlement. One catalogue serves the shopper and the stockist without a second system.
08
Drops: fund the run first
Production only triggers at target.
Set a unit price, deposit, target quantity, and deadline. Buyers reserve with real deposits; you never front cash for stock that won't sell. Co-sign with a creator and their followers get the push at publish.
09
Design that's actually yours
1,940 fonts. Every colour role. Your CSS.
A theme editor built like a design tool: palettes previewed on your real store, all of Google Fonts, a full type scale, colour roles per section, a brand kit, and custom CSS when you want to go further.
10
Payment links for the DM
Send a link. Get paid. No haggling.
Turn any product — or a custom amount — into a payment link you can paste straight into a DM or WhatsApp. The buyer taps, pays with card or transfer, and it lands as a real order against your stock, with delivery quoted. The conversation still happens; the negotiation and the “I'll send it tomorrow” doesn't.
11
A verified brand identity
Prove the name is yours.
Claim your brand with DNS verification so counterfeits wearing your photos can't wear your name. Logo, story, and socials live on a brand profile buyers can trust — and resellers tag the brands they carry.
Chapter two · Merchandise
Merchandising tools a flagship store would envy.
The difference between a stall and a store is presentation. These are the levers.
01
Collections, manual or smart
“New in” curates itself.
Hand-pick a collection or write a rule and let it fill itself from product attributes. Schedule the publish date, set an expiry, and the campaign takes itself down when it's done.
02
Discounts with discipline
Percentage, fixed, free shipping, BOGO.
Codes scoped to the whole order, chosen products, collections, or shipping — with usage caps, per-customer limits, and start/end dates. Every code reports its redemptions and revenue impact, so you know if the promo actually paid.
03
Announcements & storefront banners
The drop banner schedules itself.
Post to your buyers — a sale, a drop, a new theme — with a cover image and CTA, published now or scheduled with auto-expiry. Team-only notes ride the same rail, so the staff briefing lives where the work does.
04
Size guides from a photograph
Snap the chart. We parse the table.
Upload a photo of your existing size chart and the parser extracts it into a real, editable guide — cm and inches, body-type buckets, fit notes, how-to-measure steps. Fewer size questions in your DMs, fewer returns at your door.
Chapter three · Know
Intelligence: know before you buy, restock before you miss.
Multi-store retail, finally legible. Every number derives from a real event — the platform is architected so fake metrics are impossible.
01
The demand ledger
What people wanted and couldn't find.
A demand dashboard built from real searches across the platform — including the ones that found nothing — down to category and size. It tells you WHAT to stock before the season does.
02
Customers, segmented for you
VIPs, loyals, and the at-risk — named.
Every buyer lands in a living CRM: lifetime value, order count, average order, and how they found you — direct or through a creator. At-risk regulars surface before they're gone; your VIPs are a filter, not a guess.
03
Abandoned checkouts, recovered
The sale that walked out gets a reason to return.
Anyone who reached checkout and bailed shows up on your recoverable list, with an AI-drafted win-back email ready — you review and send in one tap. Recovered carts mark themselves off when the order lands.
04
Sell-through & funnel
First visit to paid order, one view.
Product performance, order flows, and your storefront funnel in the same dashboard as everything else — one source of truth, because it's one system, not ten stitched together.
05
YutesAI: your back-office brain
“Write the listing. Find me a supplier.”
An AI assistant inside the dashboard that drafts full product listings, writes descriptions, checks your inventory, and searches suppliers and creators for you — grounded in your actual store data, not generic advice.
06
Numbers you can bet on
Verified before counted.
No order exists until Paystack confirms the money server-side. Fees snapshot onto every transaction. What the dashboard shows is what actually happened — a design choice you'll feel everywhere.
Chapter four · Distribute
Distribution: reach you don't have to rent.
The algorithm doesn't own your customers here. You do.
01
A creator army with receipts
Book by tracked sales, not follower counts.
Every creator's profile shows real numbers — sales through their links, collabs delivered, response time. Co-sign drops with the cut locked upfront, and watch the lead ledger prove which customers they brought you.
02
Campaigns & collabs, two speeds
Broadcast a brief, or book one name.
Post a campaign — budget, deliverables, creator filters — and matching creators apply to you. Or send a direct collab to a specific creator: content type, deadline, flat fee plus commission. When the post goes live, it's linked to the brief with its views on record.
03
Aso-ebi, sold as an event
One bride. Forty guests. One link.
Open an aso-ebi event with the fabric, the price and the deadline, and share one link into the family WhatsApp group. Every guest orders and pays their own way, you watch the count fill against the minimum, and the whole party arrives as one production run instead of forty separate chats.
04
Diaspora mode
London sees £. Houston sees $. You get ₦.
International shoppers see approximate prices in their currency and check out cleanly — charging stays in Naira, honestly labeled. International shipping settings live beside your local delivery.
05
Delivery that dispatches itself
Same-day in Lagos. Quotes at checkout.
Integrated carriers quote live at checkout and dispatch automatically — including express options for eligible products. Your business hours are respected: a closed store never promises a pickup it can't make.
06
Your own email list
Every checkout can become a subscriber.
Checkout opt-ins and storefront signups build a list you own. Compose with an AI drafting partner; every send enforces unsubscribe compliance automatically. Your audience, owned — not rented from an algorithm.
Collaborate with influencers
Work with the creators
your customers follow.
Real influencers with real audiences, ready to style, post and sell with your brand. See who they are, browse their profiles, and start a collab in a few taps.
Stephanie mackintosh
@stephygood_
Lucee Remmy
@lucee_remmy
Exploit Enomah
@exploit_enomah
Morolake Makanju
@foodbyrolly
Mateo Samuel
@_mrzaza
Oyindamola Oluwakoya
@dearoyinda
Peace Eboigbe
@_noblepeace
Adefolami Makanjuola
@defolah.bby
Aderinsola Oluwafemi
@aderinsolaoluwafemi
Adewale Grace
@adewalecoco
Oluwamumisorire Moradeyo
@sorire._
Precious Francis
@darrkkchocolate___
Chapter five · Make
The supply chain, inside the same login.
No storefront builder on earth does this part. Theyutes doesn't stop where your product starts — it reaches back into how the product gets made and shot.
01
A verified production network
Tailors, factories, fabric, pattern makers.
Browse vetted manufacturers and makers with the numbers that matter — monthly capacity, turnaround time, minimum order quantity, city, portfolio, fulfilment history. Shortlist favourites and open quote enquiries without leaving the dashboard.
02
Sourcing & RFQs
Send the spec. Collect the quotes.
Send a request-for-quote — quantity, target unit price, fabric spec, deadline — to suppliers across factory, fabric, trim, finishing, and print. And it runs both ways: if YOU produce, list yourself as a supplier and take orders from other brands.
03
Book the shoot
Photographers, models, stylists — by day rate.
A creatives marketplace of photographers, videographers, models, stylists, and makeup artists — filtered by discipline, city, day rate, and availability. Book with a deposit-and-balance structure and track every booking from pending to delivered.
04
A workshop board for what's being made
Cutting → sewing → finishing, on one board.
Every made-to-order piece becomes a work order you move across stages, with the tailor assigned and the deadline visible. The customer gets a tracking page instead of texting “any update?” — and you stop keeping the workshop in your head.
05
A bespoke configurator
The customer designs it; you quote it.
Let buyers build a piece — style, fabric, lining, buttons, monogram — and watch the price update as they choose. What lands is a specced, priced, paid made-to-measure order against their saved measurements, not a five-day DM thread trying to picture what they meant.
06
A measurement book for tailors
Forty-plus fields per client, forever.
Record client body measurements against a full tailoring catalogue, session by session. The client who ordered agbada in December doesn't get re-measured in June — their numbers are already in the book.
Chapter six · Run
Your team, accountable on the same screen.
The whole company in one login — with the right people seeing the right things.
01
Staff roles & permissions
Eight roles, from manager to POS staff.
Invite your team with scoped roles — manager, support, marketer, merchandiser, store editor, POS staff, accountant. Suspended access is preserved for the record, never silently erased.
02
Multi-location
Every branch, one source of truth.
Locations live in your settings and your operations — pickup addresses for dispatch, floor sales per terminal, one consolidated view of the business.
03
Order & fulfilment queues
Nothing falls between tools.
Orders, returns with status timelines, made-to-measure queues, and customer messages — the operational truth of the business in the same dashboard as the till.
04
Payouts you can reconcile
Every settlement, itemised.
Settlement records broken down by direct sales, creator-attributed sales, POS sales, commissions, and fees — with the bank account, period, and reference on each one. Your accountant will stop calling.
05
A real developer platform
API tokens. Webhooks. An audit log.
API access with managed tokens, webhooks with delivery-health monitoring, a live API explorer, and an audit log of what happened in your store and who did it. Enterprise plumbing, standard.
06
Switch in an afternoon
Shopify import. CSV bulk upload.
Bring your catalogue over with the one-click Shopify importer or a CSV and keep selling while you set up. If it sits on Shopify today, it can be live here the same afternoon.
Pricing
One plan runs the whole business.
Every plan includes checkout, delivery and Paystack payouts. No setup fees, no lock-in — cancel or switch anytime.
Free
Start selling today
Free forever
Lite
For solo entrepreneurs
≈ $20/mo · 7% per order
Pro
Most chosenFor growing brands
≈ $40/mo · 5.5% per order
Scale
For multi-channel teams
≈ $67/mo · 3.5% per order
Enterprise
CustomFor ambitious brands — everything in Scale, plus multi-store, a sub-3.5% custom fee, an SLA and a named account manager.
Do the math
Which plan pays for itself?
Drag your monthly sales. Each plan's true monthly cost — subscription plus its per-order platform fee — is computed live from the plan rates above. Higher tiers charge less per order, so past a certain volume the upgrade is literally free money.
₦255k /mo
₦0k plan + 8.5% × sales
₦240k /mo
₦30k plan + 7% × sales
₦225k /mo
₦60k plan + 5.5% × sales
₦205k /mo
₦100k plan + 3.5% × sales
Arithmetic on the stated plan rates only — your dashboard shows the exact fee snapshotted on every order.
Trust-mode commerce
Honesty isn't a policy here. It's the architecture.
Payments verify before orders exist.
No order is created, no stock is moved, no number is counted until Paystack confirms the money server-side. What your dashboard shows is what actually happened.
Fees snapshot on every transaction.
The rate you were charged is written onto each order forever. A pricing change applies to new sales only — never to money already moving.
No fabricated anything.
Creator receipts come from tracked orders. Consultation recommendations come only from your real stock. Galleries are machine-moderated real content. If a number can't be proven, it isn't shown.
This afternoon
Selling by tonight.
01
Open your shop
Brand name, category, city. Your storefront exists in minutes — theme it now or later.
02
Load your catalogue
Shopify import, CSV bulk upload, or one product at a time with variants and size guides.
03
Switch on your engines
Set your pickup address for dispatch, toggle a consultation, invite a creator, schedule a live. Each engine works the moment you turn it on.
Straight answers
What does it cost?
A stated per-transaction rate on your plan — you see it in your dashboard before you sell, and every order snapshots the rate it was charged at, so a change can never touch money already moving. No listing fees.
When do I get my money?
Every payment is verified with Paystack server-side before an order exists, lands in Naira, and settles to you fast. Nothing on the platform is counted until it's actually paid.
I already sell on Instagram. Why move?
You don't move — you upgrade, and you don't retype anything. Connect Instagram and your grid imports itself into a real catalogue: carousels as galleries, captions as titles and descriptions, size runs as variants. Keep posting exactly as you do; new posts become products by morning. What changes is that the DMs now point at a storefront that takes payment at 2am, quotes delivery automatically, remembers your customers, and builds you an email list. The difference shows up the first weekend you don't have to negotiate prices in chat.
Nobody knows my brand yet. Who's actually going to find my store?
Your store isn't alone on the internet — it opens inside a marketplace that already has shoppers in it. The same products surface in marketplace browsing and search, in Asé's conversations when someone asks for a look, in occasion feeds when a wedding is coming, and on the pages of creators who choose to sell for you. A lonely website has to buy every visitor. Here you start with a floor already full of people.
Do I need to be technical?
No. If you can post on Instagram you can run this. Connecting Instagram imports your grid into a real catalogue for you. Your storefront exists in minutes, and the theme editor works like a design tool — no code, no plugins to install, nothing to keep updated. The hardest thing you'll do is decide your prices.
How do I know I've actually been paid? I'm tired of fake transfer screenshots.
An order only exists once the money is real. Every payment is verified with Paystack on our server before an order is created — not when a customer says they've paid, not when a screenshot arrives. If the payment didn't clear, there's no order to fulfil. That one rule ends the whole screenshot-and-argument ritual.
Delivery is my biggest headache. What actually happens when an order lands?
It dispatches itself. Integrated carriers quote live at checkout by destination, so the customer sees the real cost before paying, and pickup is booked automatically — no phone calls, no haggling a rider. Same-day is available in Lagos, international carriers handle diaspora orders, and both the buyer and your dashboard track it to the door. Your business hours are respected too: a closed store never promises a pickup it can't make.
Who owns my customers — you or me?
You do. Your buyers are yours: they sit in your dashboard with their order history and spend, segmented into VIP, loyal, new and at-risk, and you can message them on WhatsApp or through an email list you own — not rented from an algorithm that can throttle your reach tomorrow. You can also run the store on your own domain. We're the infrastructure under your brand, not the landlord of your audience.
How is this different from Shopify?
Shopify gives you a lonely website. Theyutes gives you a connected economy: a marketplace with shoppers already in it, an AI stylist selling your stock in conversation, a creator marketplace with verifiable receipts, same-day Lagos logistics, consultations, live shopping, and wholesale — one inventory, one dashboard, built for how Lagos actually sells.
Real people, real receipts
Don’t take our word for it.
Merchants, creators and shoppers on what Theyutes changed for them.
Studio Bonitta@studiobonnitta
Obi Maduegbuna@obimaduegbuna
Nelson Nonso@nelsonnonso_
Oyewusi Omoboyejo@itsboye
Ben Touitou@bentouitou
Bola Montana@bola_montana
Models Campaign@wetheyutes
Influencer Campaign@wetheyutesYour brand deserves an economy.
One inventory. Every channel. All Naira.