The operating system for African fashion
What does your brand deserve?
We're not building a marketplace. We're building the operating system for African fashion commerce — the infrastructure layer every brand, creator, and buyer will run on.
Founding cohort · now open
- First 100 brands lock lifetime 1%
- Live in one afternoon
- All Naira · No invoices
The Problem
You're running a fashion brandon six broken tools.
Sales happen in DMs across WhatsApp and Instagram. Nothing lands in a system. Half the conversations vanish when the phone changes hands. Theyutes captures every order the second it's placed.
Explore Theyutes
For Merchants
A full operations team.
₦20,000 a month.
The Merchant OS is not a website builder. It is the operational backbone of a fashion business — storefront, checkout, delivery, consultations, email and a creator army. Close every other tab.
Apply as Merchant1.5%
the platform fee
Same-day
Lagos dispatch
5
carriers, one dashboard
Visit the live store ZAYNA BEAUTY LANE — A LIVE STORE, NOT A MOCKUP
Today, so far
Live₦0
Adunola T.
VI, Lagos
₦28,000
Paid
Kemi O.
Lekki, Lagos
₦45,500
via creator · In transit
Shopify import
Already on Shopify? Your whole catalogue imports in one click. Live the same afternoon.
AI consultations
A 2-minute skin quiz builds a routine from YOUR stock and adds it to cart. One toggle.
Newsletters built in
Email your customers new drops from the same dashboard. Opt-ins captured at checkout.
Display currencies
The aunt in London sees £ prices. Diaspora buys without doing maths.
Order alerts
Every order emails you the second it's paid. You'll never miss a sale asleep.
Creator network
Verified creators with real sales receipts — one campaign brief away.
For Creators
You're not an affiliate.
You're a commerce partner.
The link in your bio just became a business. One link — and your fans can shop your closet, buy your time, back your goals and join your world. Nothing moves without your yes.
Claim your link — theyutes.com/c/you. Light, dark or noir.
Sell your closet — new or preloved, at your price.
Ticket your private lives. Record paid video shoutouts.
Run challenges, fund goals, take tips, host members.
Land brand deals on receipts — tracked sales, escrowed pay.
Built on receipts
Verified reach — IG · TikTok · YouTube, connected not claimed
Tracked sales — brands see receipts, not follower counts
Escrowed deals — the money exists before you post
7% on tips — fan money is your money
Collaborate with influencers
Work with the creators
your customers follow.
Real influencers with real audiences, ready to style, post and sell with your brand. See who they are, browse their profiles, and start a collab in a few taps.
For Shoppers
Fashion that fits.
Arrives. Always.
We know the trust deficit in African online shopping. That's why every decision on Theyutes earns your confidence before we ask for your card.
Browse the Marketplace
Your size in this
M · verdict
your measurements + 34 buyers' fit feedback
Sizing
A verdict, not a size chart.
Your measurements plus 34 buyers' feedback equals a specific recommendation — not 'see size guide.'
Delivery
A commitment, not a promise.
Same-day before 12pm. Next-day otherwise. Real tracking. If we miss it, we refund the fee.
Returns
One tap. No chasing.
Pickup scheduled within 48 hours. Refund in 5 business days. No chasing required.
The Money
Where ₦44,000 goes.
Every order splits itself — the creator's cut, the platform fee, the processor — locked in writing before anything ships. No invoices. No chasing. No “I'll send your balance next week.”
We publish our split because we can. When the platform only makes money when you do, the math is the pitch.
Buyer pays
₦0
Creator's commission
₦4,400
10% — an example; you set the rate per partnership
Theyutes
₦660
1.5% — the only platform fee
Card processing
₦760
Paystack's standard local card fee
Merchant settles · T+1
straight to your bank — no request needed
₦0
The talent floor
Book the talent behind
the looks.
Models, photographers, videographers, stylists and makeup artists — vetted, portfolio-first, bookable in a few taps. The same creative network that powers Theyutes brands, open to you.
Logistics Layer
We handle the
hard part.
A merchant on Theyutes never calls a dispatch rider. The platform calls them, tracks them, and holds them accountable.
Multi-carrier aggregation
Rate optimisation across Sendbox, Gigl, GIG, and city riders. Every order routed to the fastest at the lowest cost.
30-minute backup SLA
If the primary carrier fails to confirm pickup within 30 minutes, a backup is automatically dispatched. No merchant notification needed.
Real-time consumer tracking
Map-based, updated every 3 minutes. The consumer always knows where their order is before they ask.
Platform-backed delivery SLA
If we miss the committed window, Theyutes absorbs the refund cost. Accountability built into the architecture.
Same-day
Order before 12pm
4–6 hours
Next-day
Order after 12pm
Next business day
National
Intercity Nigeria
2–3 days
International
Phase 3 · Diaspora
5–7 days
Carrier Network
Live Tracking
ActiveEvery order on the planet, drawn as it happens.
The Platform Core
Engineered like nothing
else in Africa.
Theyutes' Universal Commerce Protocol and APIs, tools, and primitives give devs the power to build agentic commerce experiences for African brands — from Lagos ateliers to diaspora retailers.
01 · The AI core
A storefront from one command.
One CLI, one protocol. Scaffold a custom storefront, wire it to the Universal Commerce Protocol, and ship — the AI handles catalogue, checkout, and logistics wiring underneath.
Free during beta · No card required
success
onos-store is ready to build!
cd onos-storenpm run dev to start your local serverstore.theyutes.com via Universal Commerce Protocoldevelopers.theyutes.com02 · Commerce that completes
Checkout built for how
Nigeria actually pays.
Card, NIBSS instant transfer, and split payouts on one rail. Every order routes across five carriers with a backup auto-dispatched in 30 minutes — and the merchant settles T+1.
On-time delivery
0%
Backup SLA
0 min
Live ops data · Q1 2026. Backup auto-dispatched if primary carrier fails to confirm pickup within 30 min.
03 · Put Theyutes in your AI
Connect Theyutes to the AI you already use and shop African fashion + beauty by talking to it. It finds, styles, and plans — you tap to pay. It never spends your money on its own.
Your stylist.
In real time.
Not a screenshot — the actual AI behind Theyutes. Ask it anything about what to wear, and watch it think.
The Platform
One platform.
Every surface.
Two of these tiles are screenshots, not mockups — a live profile and a live store, exactly as they run today.
Describe it. Watch it generate.
A full storefront from one sentence — theme, copy, products and checkout, ready to launch. The same engine that dresses every store on this page.
New dropLoud by design.
Themes
1,940 fonts. Every palette.
Asé
The AI that sells for you
₦1B → $100M
From Lagos to the global diaspora, the whole journey runs on one stack.
Real people, real receipts
Don’t take our word for it.
Merchants, creators and shoppers on what Theyutes changed for them.
Studio Bonitta@studiobonnitta
Obi Maduegbuna@obimaduegbuna
Nelson Nonso@nelsonnonso_
Oyewusi Omoboyejo@itsboye
Ben Touitou@bentouitouThe Opportunity
$57 billion market.
Zero infrastructure.
$0B
African fashion market by 2030
McKinsey
0%
of Nigerian fashion purchases begin on mobile
Industry data
0%
average checkout completion rate in African e-commerce
vs our >60% target
$0M+
influencer commerce opportunity with zero native infrastructure
Our thesis
The Roadmap
Lagos to the world
Lagos
₦0B
500 merchants · 1,000 creators
Active buildGhana + 3 Nigerian cities
$0M
2,000 merchants
East Africa
$0M
10,000 merchants
Diaspora · UK, US, Canada
$0M
Global African fashion
Pricing
One plan runs the whole business.
Every plan includes checkout, delivery and Paystack payouts. No setup fees, no lock-in — cancel or switch anytime.
Free
Start selling today
Free forever
Lite
For solo entrepreneurs
≈ $20/mo · 7% per order
Pro
Most chosenFor growing brands
≈ $40/mo · 5.5% per order
Scale
For multi-channel teams
≈ $67/mo · 3.5% per order
Enterprise
CustomFor ambitious brands — everything in Scale, plus multi-store, a sub-3.5% custom fee, an SLA and a named account manager.
The infrastructure is ready.
Are you?
A storefront builder gives you
- A website
- A payment link
- A sales dashboard
- The rest is your problem.
Theyutes is the operating system — all of this, one subscription
Every chip above is live in production today — walk them on the merchant and creator pages.
Your brand deserves
the whole machine.
Every engine above under one login, one inventory, all Naira. Start on the free plan today — fees are stated on your plan and snapshotted onto every order, so they can never change under you.
- Free plan — selling today, no card required
- Asé sells your stock in conversation, 24/7
- Same-day Lagos dispatch, quoted at checkout
- Every payment verified before an order exists
The link in bio
that pays you.
Ten income engines behind one link — your closet, ticketed lives, video shoutouts, challenges, tips, escrowed brand deals. Nothing ever moves without your yes.
- theyutes.com/c/you — free to claim
- 7% on tips — fan money is your money
- Escrowed deals — the money exists before you post
- Every follower hears every drop, never throttled
Just here to shop? Browse the marketplace
We are not building a marketplace.
We are building the operating system
for African fashion commerce.