What does your brand deserve?
We're not building a marketplace. We're building the operating system for African fashion commerce — the infrastructure layer every brand, creator, and buyer will run on.
Currently serving
- TONGORO
- ORANGE CULTURE
- LISA FOLAWIYO
- EMMY KASBIT
You're running a fashion brandon six broken tools.
Sales happen in DMs across WhatsApp and Instagram. Nothing lands in a system. Half the conversations vanish when the phone changes hands. Theyutes captures every order the second it's placed.
Explore Theyutes
Built for every side
Sell everywhere people shop. Online and in person. Across creators and on social. Locally and globally.
A full operations team.
₦20,000 a month.
The Merchant OS is not a website builder. It is the operational backbone of a fashion business. Move your brand onto Theyutes and close every other tab.
Apply as MerchantToday's Revenue
₦847,500
vs Yesterday
+23%
Pending
12 orders
In Transit
8 orders
Low Stock
3 items
Recent Orders
Adunola T.
VI, Lagos
₦28,000
Kemi O.
Lekki, Lagos
₦45,500
Bimpe A.
Ikeja, Lagos
₦12,000
Creator-driven GMV
42%
Inventory
Real-time tracking across every channel. Variant-level. Automated alerts.
Creator Network
Browse 1,000+ creators. Set commissions. Track ROI per partnership.
Payments
Paystack-native. T+1 settlement. Automatic split payouts to creators.
Analytics
GMV by channel. Creator ROI. Customer LTV. Investor-grade, always.
Pricing
Run your entire fashion business with one plan
No hidden fees or locked-in contracts. Cancel or switch plans anytime.
Starter
Game-changing access to fashion commerce essentials.
for 90 days
20 products · 1 creator · Paystack · Logistics
Get startedGrowth
Best ValueFully loaded for every aspect of your fashion brand.
per store
500 products · Unlimited · Paystack · Logistics
Try free for 30 daysScale
The best of the best with 24/7 priority support.
per store
Unlimited · AI-matched · Paystack · Logistics
Try free for 30 daysamara.theyutes.com
Fashion & Lifestyle · Lagos · 84k followers
“Curating the pieces I actually wear. If it's on my storefront, it's earned its place.”
Amara's Edit — This Week
Adire Wrap Dress
Ọnọ Lagos
₦28,000
“The fabric is unreal in person. Size up.”
Structured Ankara Blazer
Studio Rela
₦45,000
“I wore this to three events. Held up perfectly.”
Gold Cuff Set
Ile Jewels
₦9,500
“Goes with everything. I own two.”
This Week's Earnings
₦87,400
Pays Out
Friday 9am
You're not an affiliate.
You're a commerce partner.
Every creator on Theyutes has a real storefront — their name, their brand, their curation, their earnings. Automated commission. No invoices. No chasing.
Build your storefront at yourname.theyutes.com
Browse 500+ brands in the collaboration marketplace
Feature products with your own editorial notes
Share one link. Track every sale in real time.
Get paid every Friday. Automatically. No request.
Creator Tiers
Fashion that fits.
Arrives. Always.
We know the trust deficit in African online shopping. That's why every decision on Theyutes earns your confidence before we ask for your card.
Sizing verdict — every product
Your measurements + 34 buyers' feedback = a specific recommendation. Not 'see size guide.'
Delivery commitment — not a promise
Same-day before 12pm. Next-day otherwise. Real tracking. If we miss it, we refund the fee.
Easy returns — one tap
Pickup scheduled within 48 hours. Refund in 5 business days. No chasing required.
Adire Wrap Dress
₦28,000
Ọnọ Lagos · Verified Merchant
Sizing Verdict
Size 14 — High confidence (94%)
Based on your measurements + 28 buyers with similar profiles
“The fabric is unreal in person. I sized up from my usual 12 to 14 — perfect. Wore it to three events.”
— Amara, 84k followers
Select Size
Free returns within 7 days
We handle the
hard part.
A merchant on Theyutes never calls a dispatch rider. The platform calls them, tracks them, and holds them accountable.
Multi-carrier aggregation
Rate optimisation across Sendbox, Gigl, GIG, and city riders — every order routed to the fastest at the lowest cost.
30-minute backup SLA
If the primary carrier fails to confirm pickup within 30 minutes, a backup is automatically dispatched. No merchant notification needed.
Real-time consumer tracking
Map-based, updated every 3 minutes. The consumer always knows where their order is before they ask.
Platform-backed delivery SLA
If we miss the committed window, Theyutes absorbs the refund cost. Accountability built into the architecture.
Same-day
Order before 12pm
4–6 hours
Next-day
Order after 12pm
Next business day
National
Intercity Nigeria
2–3 days
International
Phase 3 — Diaspora
5–7 days
Carrier Network
Live Tracking
ActiveEvery order on the planet, drawn as it happens.
Engineered for AI.
Africa to the core.
Theyutes' Universal Commerce Protocol and APIs, tools, and primitives give devs the power to build agentic commerce experiences for African brands — from Lagos ateliers to diaspora retailers.
$57 billion market.
Zero infrastructure.
$57B
African fashion market by 2030
McKinsey
80%
of Nigerian fashion purchases begin on mobile
Industry data
35%
average checkout completion rate in African e-commerce
vs our >60% target
$200M+
influencer commerce opportunity with zero native infrastructure
Our thesis
“The next billion-dollar African commerce company will not be built by replicating Shopify. It will be built by understanding that in African markets, the creator is the distribution channel.”
— Theyutes Product Team
The Roadmap
Lagos
500 merchants · 1,000 creators · ₦1B GMV
Active BuildGhana + 3 Nigerian cities
2,000 merchants · $5M GMV
East Africa
10,000 merchants · $25M GMV
Diaspora — UK, US, Canada
Global African fashion · $100M GMV
The infrastructure is ready.
Are you?
Your brand deserves
real infrastructure.
Join the first cohort of Lagos fashion brands building on Theyutes. Invite-only. White-glove onboarding. No cost for 90 days.
- —Storefront live in under 20 minutes
- —First creator collaboration within 48 hours
- —₦0 for the first 90 days
- —T+1 settlement from Day 1
Build a storefront that
earns while you sleep.
Your audience already trusts you. Now give them a place to buy through you — with real commission, real data, and automated Friday payouts.
- —Storefront at yourname.theyutes.com
- —Browse 500+ brands in the marketplace
- —Weekly payouts — no request needed
- —Real analytics on every link you share
Just here to shop? Browse the marketplace →
We are not building a marketplace.
We are building the operating system
for African fashion commerce.