Built in Lagos · For the world

Asé.

The AI concierge for African beauty & fashion. She builds your routine, finds the look, books the creatives — and remembers everything. In the app, or right inside ChatGPT & Claude.

Watch the 30s demo
The Big Idea

Every other AI guesses at African beauty & fashion. Asé was raised on it. On Lagos skin and sizing, Yoruba aṣọ-ebí calendars, the vitamin-C routines and owambe looks of 1,000+ African women who finally have a concierge that remembers everything — and lives inside their AI.

What Asé does

Shop, style, gift, and book — by chatting.
In the app, or right inside your AI.

Shop inside ChatGPT & Claude

Connect Theyutes to your AI and shop by chatting. Asé searches the catalogue, builds plans, and finds creatives right inside ChatGPT or Claude. Payment always happens with your tap — never automatically.

Plans & routines, on demand

Tell Asé an occasion, a gift, or a glow-up — ‘a vitamin-C skincare routine under ₦40k’ — and she assembles the whole thing, costed, in your size, ready to buy in one tap.

Book the creatives

Need a photographer, makeup artist, or stylist for Saturday? Asé finds bookable talent in Lagos and beyond — names, day rates, and a request-to-book link.

Gift home from anywhere

Diaspora? Build a gift cart from abroad and send it home — your family receives it, you pay with a tap. Send value, not cash.

She remembers you

Your sizes across brands, your skin profile, your wardrobe, your calendar. Asé personalises every answer to you — and to a gift recipient when you name one.

Brand-direct & verified

Every result shows whether the brand sells it directly and whether Theyutes has verified them — so you can trust what you buy in a market full of counterfeits.

For every side of fashion

Asé works for the buyer, the brand, and the creator.
One AI. Three sides paid.

For buyers

A personal stylist who never sleeps.

  • Knows your sizes across every brand you've shopped
  • Suggests outfits for your actual calendar
  • Tracks every saved piece, surfaces it when in stock
Open Asé
For brands

Sell while you sleep.

  • Asé recommends your pieces to the right buyer at the right moment
  • Predicts when she'll convert, surfaces her before checkout
  • Translates her competitor sizes into your chart automatically
Become a Founding Brand
For creators

Your taste, finally on payroll.

  • Asé surfaces your picks to your followers 24/7
  • Earn 15-25% on every tagged Nigerian brand purchase
  • Paid to your Naira account within 24 hours
Become a Founding Creator
Free to try · No signup required

Meet the AI Africa
has been waiting for.

Type a question. Watch Asé style a buyer who isn't you, for a Lagos wedding she isn't going to. She'll show you why this is different.

Built in Lagos · Paid in Naira · Brand-direct verified