Straight answers on Nigerian and African fashion — what it is, what it costs, how to choose, and where to buy it — each paired with a live selection from Nigerian makers.
Shop handwoven Aso-Oke for weddings and owambe — Sanyan, Alaari and Etu styles from Nigerian makers. Real prices in naira, one bag, one checkout on Theyutes.
Read guide →Shop authentic Adire — indigo resist-dyed cloth and ready-to-wear from Nigerian makers. Dresses, tops, shirts and fabric by the yard, priced in naira on Theyutes.
Read guide →Coordinating aso-ebi for a wedding or owambe? Shop matching lace, Ankara and Aso-Oke plus ready-to-wear styles from Nigerian makers, priced in naira on Theyutes.
Read guide →Invited to a Nigerian wedding or owambe? Shop guest-ready outfits — lace, Aso-Oke, Ankara, agbada and gele — from Nigerian makers, priced in naira on Theyutes.
Read guide →Shop Agbada — the flowing three-piece men's robe for weddings and owambe — plain, embroidered and Aso-Oke, from Nigerian makers, priced in naira on Theyutes.
Read guide →Shop Ankara — vibrant African wax print — as dresses, tops, skirts, shirts and fabric by the yard from Nigerian makers. Real naira prices, one checkout on Theyutes.
Read guide →Shop French lace, cord lace and sequinned lace for owambe and aso-ebi — fabric and ready-to-wear from Nigerian makers, priced in naira on Theyutes.
Read guide →Shop Gele — the statement Nigerian head-tie — in Aso-Oke, sego and jubilee, plus pre-tied and ready-to-wear styles from Nigerian makers, priced in naira on Theyutes.
Read guide →Shop kaftans for men and women — from everyday cotton to embroidered occasion styles — from Nigerian makers. Real naira prices, one checkout on Theyutes.
Read guide →Shop Senator styles — the sharp Nigerian men's tunic-and-trouser set — plain and embroidered, from Nigerian makers. Real naira prices, one checkout on Theyutes.
Read guide →