Buying directly from an Instagram vendor usually means paying by transfer first and hoping the item arrives as described, with little recourse if it doesn't. On Theyutes you shop the same kind of independent Nigerian brands, but theyutes holds your payment in escrow and only releases it to the seller after your order is delivered, so you never pay first for something that doesn't arrive as described.
Because payment is held in escrow until delivery, you're protected — resolution doesn't depend on a vendor choosing to refund a transfer you already sent.
Many are — Theyutes onboards independent Nigerian brands and lets them import their existing Instagram or WhatsApp catalogue, so you get the same pieces with buyer protection.